Strategic Implementation and Alignment Essay Example | Topics and Well Written Essays - 1250 words

Strategic Implementation and Alignment - Essay Example Harrison-Keyes is currently facing numerous problems in its internal operations and from its various stakeholders. One of the most pressing concerns is the dual publication as a part of its strategy of diversifying into e-publishing. As opposed to its traditional operations, Harrison-Keyes will not only undertake publications of books but is going to enter the rapidly expanding e-publishing segment. This requires publishing an e-book in three months amidst the company's growing concern on the underperformance of Asia Digital Publishing, the service provider outsourced to format the e-books to be published. The company is also worried about the promotion and sales of their new products. Even though e-publishing is the current trend in the industry and the industry experts have expressed with optimism the forecasted growth in the sector, Harrison-Keyes' board are still filled with skepticism and are cautious of publishing books in digital media. Harrison-Keyes is also concerned about t he problems of security and infrastructure as a result of venturing into e-commerce. Another problem is the unpleasant response that the company is getting from its writers especially Will X. Harper. Amidst from this, Harrison-Keyes have yet to improve its image as they are bombarded with appalling publicities which cannot only damage their reputation but can significantly contribute to the crash of their stock price. Other issues are the company's control over production. This section will address the company's problems such as the dual publishing issue, producing an e-book in three months time, marketing the company's products, and control over production. Harrison-Keyes should pursue its e-publishing strategy in order to take advantage of the emerging industry trend in the shortest possible time. It is very essential that Harrison-Keyes conquer the e-publishing segment at the shortest possible time in order to reap the first-mover advantage (First Mover Advantage, 2001). The prod uction of traditional products won't be a problem as it is already the primary operation of Harrison-Keyes. The publication of the e-book will be the main concern as there are problems with the service providers from India. The e-book should be published in three months time and that leaves the company a very short period for the boot processes.